One of my projects in graduate school was to create and design my own network complete with original and syndicated programming.
Please keep in mind that this project was completed LONG before the popularity of such shows as Sci-Fi’s Ghost Hunters, The Travel Channel’s Most Haunted, CW’s Supernatural, NBC’s The Medium, and CBS’s Ghost Whisperer. I’m rather proud of my ability to spot a growing desire and lack of product before the trend hit.
What is the Horror Genre?
Horror is defined as “an intense, painful feeling of repugnance and fear.” Although this may sound like a bad thing, many people find this very feeling, and the accompanying adrenaline rush, to be both interesting and fun. While most of the horror television genre are programs that scare or shock the viewer, there are some programs that are less intense. These films are included because they contain the stereotypes of horror characters, but place them in a positive light. The horror genre is also known for some of its cheesier characters and programs. While these programs may have scared people when they were first released, the genre’s audiences today are astounded by advanced special effects, and therefore, find the old ways of horror film-making to be quite entertaining in their production values alone. The newer programming evokes the sense of fear through their higher production values and technologically advanced special effects.
Why a Horror Network?
While many different forms of horror programming can be found on various cable channels, there has yet to be a cable network dedicated to the genre itself. This type of channel would appeal to those entertained by the production value of older horror films and television shows and those that are entertained by the recent advancements in special effects technologies in horror films and shows.
The purpose of the Terrorvision network is to appeal to this group of people that must search various channels to find their fill of their favorite genre. This way they can find all of their horror-suspense related television shows and movies in one place whenever they crave them. It will appeal to various age groups throughout the day, but the main target demographics will be males and females ages 18-49 and 25-54.
Demographics
While Terrorvision’s lineup will be unique from other cable channels, the target audiences are the ones that also frequently watch the Sci-fi Channel, FX, and Spike TV. Demographic research for these networks are as follows:
The Sci-Fi Channel
Sci-Fi Channel delivers a continuous stream of cinematic hits, new and original series and special events, as well as classic sci-fi, fantasy and some horror programming. The channel engages its viewers with two nights of original programming every week.
Sci-Fi Viewers
· The Sci-Fi Channel’s Primetime audience is primarily gender balanced and ranks among the top 10 networks in the delivery of Adults 18-49, as well as Adults 25-54.
· Sci-Fi ranks #1 among all basic cable networks in primetime for Adults 25-54 VPVH.
· Sci-Fi Channel delivers one of the most loyal audiences on television, with a longer length of view than nearly every other basic cable network.
Spike TV
Spike TV is an entertainment network, targeted at young men, that showcases the best of popular culture with star-powered franchises and original programs. It is currently a top 10 network in primetime, attracting a bigger, younger and richer audience that is ideal for advertisers.
· Spike TV is the youngest large entertainment network in Primetime with a median age of 37.
· In 3rd Quarter 2002, Spike TV garnered its 25th consecutive quarter of year-over-year P18-49 growth for both Total Day and Primetime.
· Through 3rd Quarter 2002, Spike TV ranked #6 in Primetime P18-49 and its P25-34 ratings ranked #6.
FX
FX is one of cable’s leading entertainment networks aimed at adults aged 18-49. FX has built a reputation for challenging its competitors by programming basic cable’s most authentic original series and movies.
· FX places among cable’s elite with Top 10 ranking for (000)/vpvh and growth: A18-34, A18-49 and A25-54.
Based on the demographics information from these comparable networks, Terrorvision plans on targeting the following audiences:
· Adults 18-49 and 25-54
· College educated, Upscale adults, and
· Households with children under 18
The male demographic has become more desirable in the cable industry. According to Megan Larson’s article entitled “Where the Boys Are” in Media Week, “Conventional wisdom always held that women were the chief purchasers and consumers. Today, however, with more single men, more single fathers and more dual-income couples, men are just as likely to make purchases for the home, researchers noted” (Larson 5). Therefore, men are becoming just as desirable as women in advertising analysis. However, because of Spike TV’s strong hold on this demographic, Terrorvision has scheduled some counterprogramming for the female demographic.
Steve Sterberg, senior VP-director of audience analysis at Magna Global stated, “The fall prime-time series, with the exception of Fox TV's new lineup, which began to air just last week, are "designed to appeal to women and older viewers. Why should we be surprised that young men are not interested in the schedule” (Linnett 4)? He, like many other executives that watch the ratings among demographics have noticed the large gap in programming geared towards men. This gap is one that Terrorvision’s programming hopes to fill with some of its counterprogramming and competing programs.
The Sci-Fi Channel’s demographics show that over 50% of their viewers are college educated, and are therefore more likely to have a greater income that would be advantageous to our advertisers.
Also valuable to advertisers are the households with children under eighteen. By showing children oriented programming on Saturday mornings, and during the early morning hours while they are getting ready for school, the advertisers would have ample access to this desired demographic.
DEMOGRAPHICS SOURCE: Cable TV Ad Bureau
Ratings
The three comparable networks above have had successful ratings in both their daytime and prime-time programs. According to allyourtv.com’s ratings analysis, which is based on HH ratings, these three networks all placed within the top 20 ad-supported cable networks in first quarter of 2003. The Sci-Fi network was #12 in the prime-time category, and #15 in the daily category. TNN, now known as Spike TV, ranked #15 in prime-time ratings, and #8 in daily ratings. FX also did fairly well raking #14 in the prime-time category and #17 in the daily category.
The SCI FI Channel ended the first quarter of 2003 with a record 1.0 rating (1.19 households) in prime-time, a 33 percent jump in ratings and a 39 percent increase in households over the previous year. This is evidentiary that the cable networks accommodating the similar projected demographics of Terrorvision are experiencing successful ratings increases, and thus show the need for programming that caters to these demographics. (www.sci-fi.com)
The network’s 1.0 prime-time average rating in the first quarter is the best year-to-year increase in household ratings among all non-news networks. This increase meant that total viewership during this time period had increased by 36% when compared with the first quarter of 2002. The network’s ratings in all key demographics also ranked in the top 10: households, total viewers, persons 18-49, persons 25-54, men 18-49, men 25-54, women 18-49 and women 25-54. (www.sci-fi.com)
FX has also had success in ratings with some of its original programming. It’s original movie 44 Minutes, which aired in May of 2003, has been proclaimed basic cable’s #1 made-for-television movie among adults 18-49, with 3.4 million viewers in that demographic. This type of success for a similar network can be simulated with some of Terrorvision’s original programming. Once the network gains acceptance, the original shows and movies should be able to generate these types of ratings. (www.fxnetworks.com)
Spike TV also had a hit this October with the season finale of its original reality program The Joe Schmo Show. The final episode averaged 876,000 viewers in the men 18-34 demographic, translating to a preliminary 2.7 national rating/8 share, which is very good for the newly transformed network. These numbers show that networks geared toward men can bring in the ratings needed to appeal to advertisers. Spike TV is a promising network that validates the theory that catering to the male 18-49 demographic can provide desirable ratings. (www.realitytvworld.com)
By targeting similar demographics as these other cable networks and providing quality counterprogramming, Terrorvision, is sure to accumulate similar ratings. By offering the adult male 18-49 demographic an alternative to sports and science fiction, Terrorvision will find its niche in the market, and the ratings for its original and syndicated programs will provide the proof.
Programming
This network’s programming has many different characteristics that render it worthy for competition with other networks.
The original programming that Terrorvision will offer is an integral part of the network. Most of the original programming will focus on the fears of and interest in the yet unknown and unexplained aspects of our universe. Some of the programming will include the term Terrorvision presesents in order to reinforce the Terrorvision brand of entertainment. A lot of the prime-time lineup will be original programming in order to compete with Sci-Fi’s original prime-time programming.
Many of the programs that the network will produce are distinctive because we will create franchises for them. Each morning there will be a Witching Hour for the two syndicated shows involving witchcraft. Each night during the week will have a different theme such as Classic Horror Mondays, Really Scary Tuesdays, Golden Horror Wednesdays, Totally Terror Thursdays, and Fright Night Fridays. The Wicked Weekend programming will start with the children’s shows during the mid-morning hours and repeats of the original programming in the evening. This establishes appointment viewing habits for the viewers while also establishing a brand for Terrorvision’s line-up.
The network will also have multiple airings of the original programming from the previous week on the weekends. This is not unlike other cable network’s lineups. It is a popular strategy because it both saves money and reinforces the Terrorvision Original Series.
Branding
There are many different methods with which Terrorvision will define and reinforce the network’s identity. The following are the methods that the channel will employ to establish the Terrorvision brand.
The news and talk programs will provide fresh and scientific coverage of paranormal and unexplained phenomena. Other channels have some documentary style coverage of similar events as well as psychic talk shows, but Terrorvision will produce this programming a little differently. Paranormal News will cover recent events by calling on viewers support to report any paranormal activity in their neighborhoods. The talk shows will not just focus on communing with the dead, but dealing with the deaths as well.
The original and ‘franchise’ programming will also create an identity for the network. As the names for the different nights and weekend franchises are repeated in local ads throughout the cable system, the viewers will become familiar with the Terrorvision brand.
Terrorvision will also produce their own vignettes to play in-between programs and commercials to reinforce the Terrorvision image. These vignettes will either contain trivia or short cartoon spots. The cartoon vignettes will contain Edward Gorey style sketches that will serve as the networks mascots playing out their own little stories in short ten second spots.
Another branding strategy will be running marathons of the syndicated programming in order to inform the viewers of that particular program’s presence on our network.
All of the network’s branding strategies will be packaged as part of the creepy, scary, Terrorvision identity. It will be a ‘little channel of horrors.”
Promotion
Terrorvision will offer outstanding promotional tie-in opportunities that will maximize their viewership. The network will launch around Halloween, which should enable the network to take advantage of the holiday spirit with their initial advertising campaigns.
One method of promotion will be locally advertising with the cable systems that originally carry the network, and national advertising for cable system carriage. These commercials will spread the word that this cable network is different in a good way, offering only horror genre programming.
The network will run a series of contests. In the beginning there will be a screenwriting competition in which the network will offer to produce a horror script chosen from viewer’s entries. Another contest asking for the most convincing photographic proof of life after death, would be launched during the network’s Halloween special programming.
Terrorvision will also sponsor various gothic bands by having them perform on Good Morning Goth (weekdays at 2pm) and Lifting the Veil (weeknights at 11pm) and then supporting their nationwide tours. At the concerts the network will staff a booth that gives away shirts, stickers and other trinkets with the Terrorvision logo.
There will also be an advertising campaign to promote the network that reaches beyond cable systems and into the community with Internet, newspaper and billboard ads.
Advertising Revenues
Advertising spots will be sold to various companies and organizations, but the channel should strongly appeal to movie studios looking to promote their latest thriller as well as gothic record labels, stores, clothing companies, nightclubs, bars, and conventions.
Projected Advertising Potentials: $621 Million/year
Projected Cost of Original/Syndicated Programming: $122 Million/year
Projected Cost of Movie Library: $350 Million
Projected Cost of Advertising: $100 Million/year
The projected first year is estimated to be near $49 million*.
*This estimate does not include other forms of revenue like product placements, video and DVD sales, or other costs.
Programming Line-up
(Abbreviated: Original document contains descriptions of each non-original program)
Monday Through Friday: 6am to 5pm
6am-6:30am
What’s New Scooby Doo?
In this cartoon, Scooby, a giant-sized, but not too brave dog, is mascot to a group of high school students who are fascinated by the mysterious and the supernatural. Their club, Mystery, Inc. seeks and finds suspense, thrills and harrowing adventure. Group leader Fred, danger-prone Daphne, brainy Velma, and beatnik Shaggy travel the countryside scouting out spooky surprises in their Mystery Machine van.
Source: Syndication, Hanna-Barbera
Target Demographics: Children 6-11 and Adults 18-49
Projected Ratings: .15
Projected Costs: $4,000 – $9,000 for each airing of an episode
Projected Income: $1,000-$2,500 for each spot (8 spots)
Competition/Counterprogramming: The Sci-Fi network, FX, and Spike TV are all showing some form of paid programming, therefore this program will have no real competition.
6:30am-7am
Beetlejuice, the cartoon
A cartoon that is based on the movie created by Tim Burton, this series is focused on Beetlejuice and Lydia teamed up to carry on multiple exciting adventures. Beetlejuice is a liar who cheats at everything. The deceased, maniacal, and energetic transformer always goes around having fun, breaking every rule and law. Lydia Deetz is a social outcast and goth. Always dressed in black, she loves horror movies, and is Beetlejuice's best friend. She is calm and levelheaded. Together they explore the mortal realm and netherworld and have crazy misadventures.
Source: Syndication, David Geffen Productions
Target Demographics: Children 6-11 and Adults 18-49
Projected Ratings: .15
Projected Costs: $4,000 – $9,000 for each airing of an episode
Projected Income: $1,000-$2,500 for each spot (8 spots)
Competition/Counterprogramming: The Sci-Fi network, FX, and Spike TV are all showing some form of paid programming; therefore there is no real competition for these demographics.
7am-7:30am
The Munsters
The Munsters live at 1313 Mockingbird Lane in a sinister looking mansion. The man of the house is Herman Munster, who is somewhat of a Frankenstein look alike with his tallness and bolts coming out of his neck. Herman works at a funeral parlor while his wife Lily is a homemaker. Their young son is Eddie and their teenage niece, Marilyn, also lives with them. We perceive Marilyn as being the only normal one in the family however, in their world, they perceive her as being unlucky and downtrodden. Also living with them is Grandpa, a vampire and quirky scientist.
Source: Syndication, CBS
Target Demographics: Adults 25-54
Projected Ratings: .3
Projected Costs: $3,000 – $7,000 for each airing of an episode, 140 episodes
Projected Income: $1,000-$2,500 for each spot (8 spots)
Competition/Counterprogramming: The Sci-Fi network and Spike TV are showing some form of paid programming. FX is showing an episode of Buffy the Vampire Slayer. The Munsters will counterprogram Buffy the Vampire Slayer effectively because it appeals to an older audience.
7:30am-8am
The Addams Family
Addams Family consists of Gomez and Morticia Addams and their two children, Pugsley and Wednesday. The adults unknowingly terrorize the neighborhood, while the children set out to scare their classmates. Also included in the show are the lovable Uncle Fester, senile Grandmama and the subdued butler, Lurch. Some other smaller roles include thing, a disembodied hand, and cousin it, a large mass of hair.
Source: Syndication, ABC
Target Demographics: Adults 25-54
Projected Ratings: .3
Projected Costs: $3,000 – $7,000 for each airing of an episode
Projected Income: $1,000-$2,500 for each spot (8 spots)
Competition/Counterprogramming: The Sci-Fi network and Spike TV are showing some form of paid programming. FX is showing an episode of Buffy the Vampire Slayer. The Addams Family will also counterprogram Buffy the Vampire Slayer effectively because it appeal to an older audience.
‘The Witching Hour’
8am-8:30am
Bewitched
At the very center of this classic show was a good-hearted witch named Samantha, a character rare in 1960’s television. She is a strong, independent woman with the world at her fingertips--or a twitch of her nose. Her rebellion is so strong that she disregards the wishes and ultimatums of her arrogant family and the terrifying Witches Council. Quite simply, Samantha enjoyed being a homemaker and raising a family, and had the strength of character to live her life on her own terms. Equally determined was her mortal husband Darrin Stephens, a talented advertising executive with McMann & Tate. He is obsessed with leading a normal, conservative lifestyle, and fearless enough to stand firm against the most powerful witch or warlock. Later in the series they have a daughter, Tabitha, who only adds to their misadventures in the magical realm.
Source: Syndication, ABC
Target Demographics: Women 25-54
Projected Ratings: .2
Projected Costs: $4,000 – $8,000 for each airing of an episode
Projected Income: $2,000-$4,500 for each spot (8 spots)
Competition/Counterprogramming: The Sci-Fi network is showing Dark Shadows, a soap opera that we have scheduled for later in the morning. FX is showing an episode of Buffy the Vampire Slayer. Spike TV is showing some form of paid programming. This show will compete with the Sci-Fi network for this specific demographic because of the appeal of Dark Shadows to the demographics, but it will counterprogram FX’s younger viewers.
8:30am-9am
Sabrina the Teenage Witch
Sabrina is a teenage witch who is learning to deal with adolescent problems while also learning how to harness her powers. Her two aunts, Zelda and Hilda, a talking cat, named Salem, and many different friends guide her through the various magical and non-magical situations that she encounters in the Boston suburb.
Source: Syndication, Hartbreak Films in association with Viacom Productions Inc
Target Demographics: Women 18-49
Projected Ratings: .2
Projected Costs: $7,000 – $16,000 for each airing of an episode
Projected Income: $2,000-$4,500 for each spot (8 spots)
Competition/Counterprogramming: The Sci-Fi network is showing Dark Shadows, a soap opera that we have scheduled for later in the morning. FX is showing an episode of Buffy the Vampire Slayer. Spike TV is showing some form of paid programming. This program will counterprogram the Sci-Fi network while also competing with FX for the younger women viewers.
9am-10am
Dark Shadows, back-to-back episodes
Dark Shadows is a gothic soap opera that follows the strange happenings to the Collins family and their surrounding friends. It aired from 1966 to 1971. The show features everything from vampires, to witches, werewolves. It is a beautiful display of the macabre that will entertain audiences of all ages.
Source: Syndication, ABC
Target Demographics: Women 25-54
Projected Ratings: .2
Projected Costs: $7,000 – $16,000 for each airing of an episode
Projected Income: $2,000-$4,500 for each spot (16 spots)
Competition/Counterprogramming: The Sci-Fi network is showing Babylon 5, a science fiction piece that has a different appeal than Dark Shadows. It may provide a little competition, but for the most part this is counterprogramming. FX is showing an episode of Beverly Hills 90210. Spike TV is showing an episode of Baywatch. This program will counterprogram both FX and Spike TV’s programs because they appeal to a younger demographic.
10am-10:30am
Twilight Zone
The series was a collection of various strange tales that range from the tragic to the comedic, but are usually laced with a wicked sense of humor and an unexpected ending. The series ran from 1959 to 1964. Rod Serling, who wrote most of the episodes, was the host throughout the entire series and the creator.
Source: Syndication, CBS
Target Demographics: Adults 25-54
Projected Ratings: .2
Projected Costs: $4,000 – $10,000 for each airing of an episode
Projected Income: $1,200 for each spot (8 spots) = $7,200
Competition/Counterprogramming: The Sci-Fi network is showing The Sentinel, another science fiction piece about a superhero fighting for justice. The Twilight Zone is perfect for counterprogramming because it doesn’t require and hour of viewing, knowledge of the plot line, and offers more of a horror genre. FX is showing an episode of their reality series Extreme Dating. Spike TV is showing an episode of Miami Vice. The Twilight Zone will be counterprogramming for FX, but competition for the male demographics watching Miami Vice.
10:30am-11am
Outer Limits
The Outer Limits is another version of the Twilight Zone that audiences had been waiting for: a show that told the kind of morality plays that the Twilight Zone had been doing, but staying within the confines of science fiction.
Source: Syndication, ABC
Target Demographics: Adults 18-49, 25-54
Projected Ratings: .2
Projected Costs: $7,000 – $16,000 for each airing of an episode
Projected Income: $1,800for each spot (8 spots) = $14,400
Competition/Counterprogramming: The Sci-Fi network is showing The Sentinel, another science fiction piece about a superhero fighting for justice. The Outer Limits, like the Twilight Zone, is perfect for counterprogramming because it doesn’t require and hour of viewing, knowledge of the plot line, and offers more of a horror genre. FX is showing an episode of their reality series Extreme Dating. Spike TV is showing an episode of Miami Vice. Once again this program will counterprogram FX, but compete with Spike TV for the male demographic.
11am-Noon
X-files
This long running FOX drama now finished after nine seasons focuses on the exploits of FBI Agents Fox Mulder, Dana Scully, John Doggett and Monica Reyes and their investigations into the paranormal. From genetic mutants and killer insects to a global conspiracy concerning the colonization of Earth by an alien species, this mind-boggling, humorous and occasionally frightening series created by Chris Carter has been one of the world's most popular sci-fi/drama shows since its humble beginnings in 1993.
Source: Syndication, FOX
Target Demographics: Adults 25-54
Projected Ratings: .3
Projected Costs: $7,000 – $16,000 for each airing of an episode
Projected Income: $2,000-$4,500 for each spot (16 spots)
Competition/Counterprogramming: The Sci-Fi network is showing The Outer Limits, which would be good competition for the X-files, but we believe that the X-files has more of a dedicated following, which is why we opted to put it later in the morning. FX is showing an episode of The Practice. Spike TV is showing an episode of the A Team. The program will counterprogram FX, while competing with the Spike TV for the male part of the 25-54 demographic.
Noon-1pm
Charmed
In this show three sisters reunite and unlock their powers to become the Charmed Ones - the three most powerful witches to exist. Now they must vanquish evil villains and save innocent people while living their lives as normal women in the real world. Life isn't so easy when you're Charmed.
Source: Syndication, Aaron Spelling Productions
Target Demographics: Women 18-49
Projected Ratings: .3
Projected Costs: $7,000 – $16,000 for each airing of an episode
Projected Income: $2,000-$4,500 for each spot (16 spots)
Competition/Counterprogramming: The Sci-Fi network is showing The Outer Limits, which is good counterprogramming for Charmed, since Charmed is more of a female oriented show than the Outer Limits. FX is showing an afternoon movie. Spike TV is showing back-to-back episodes of a reality series called Real TV Renewal. FX may have some counterprogramming depending on the subject matter of their movie, but Spike TV will be counterprogramming for the female demographic.
1pm-2pm
Ceremony
A soap opera that is set in a suburban New England town that focuses on a coven of good witches and their experiences in dealing with the fears and wishes of the local townspeople despite their long time presence in the community. The two main characters are an older couple, Sophia and Kristof Edgemont. Their two children, Carrie and Simon are adults as well and learning to deal with life and love. The rest of the coven also has stories of their own that weave the rich fabric that is the coven’s past, present, and future.
Source: Original Programming
Target Demographics: Women 18-49, 25-54
Projected Ratings: .4
Projected Costs: $60,000 an episode
Projected Income: $5,500 x 16 spots = $88,000
Competition/Counterprogramming: The Sci-Fi network is showing The Outer Limits. Ceremony would be good counterprogramming because it is included in the daypart of the channel that will actually target women, while the Outer Limits is less likely to do so. FX is showing an afternoon movie. Spike TV is showing an episode of Seven Days. Depending on the subject of FX’s afternoon movie, the program has no real competition for these well-desired demographics.
2pm-3pm
Good Morning Goth
This is a talk show that focuses on the gothic lifestyle. It will come on so late in the afternoon because this is the time that most people in this lifestyle will wake up. The guests will be gothic musicians, performers, writers, filmmakers, and artists. The segments will focus on the different aspects of the gothic lifestyle, helping to explain the sub-culture and it’s various misunderstood quirks. FX is showing back-to-back episodes of Cops.
Source: Original Programming
Target Demographics: Adults 18-49
Projected Ratings: .4
Projected Costs: $40,000 an episode
Projected Income: $3,800 x 16 spots = $60,800
Competition/Counterprogramming: The Sci-Fi network is showing The Outer Limits. Good Morning Goth will be an effective counterprogramming for this show because it offers more actual life events and knowledge for a subculture that has not been effectively marketed. Spike TV is showing an episode of Star Trek: The Next Generation. This program will be effective counterprogramming to the reruns of the other competing shows by offering something fresh and new, but once again the competition with FX depends on the demographics of their afternoon movie of choice.
3pm-5pm
Elvira’s Movie Macabre
Cassandra Peterson stars as the mistress of the dark hosting a showcase of various horror movies from various decades. The showcase was filmed from 1982 to 1993tha with many different films that Elvira pokes fun at while offering her own brand of dark humor to the storylines. It is cheesy, good fun for the afternoon movie segment.
Source: Syndication
Target Demographics: Women 18-49, 25-54
Projected Ratings: .3
Projected Costs: $8,000 to 12,000 for each airing of an episode
Projected Income: : $1,800for each spot x 24 spots = $43,200
Competition/Counterprogramming: The Sci-Fi network is showing The Outer Limits for the first hour and the X-files for the next hour. Both of these shows are effective counterprogramming to the cheesy movies and fun narration of Elvira. The Movie Macabre will offer more humor than Sci-Fi’s programming. FX is showing back-to-back episodes of Married with Children and then an episode of Buffy the Vampire Slayer. Spike TV is showing an episode of Star Trek: The Next Generation at 3:00 and an episode of Highlander at 4:00.
Monday Through Friday: 5pm to Late Night
5pm-6pm
Paranormal News
This is a news program that reports on the strange and mysterious happenings around the world, the investigations surrounding new and old reports, and any possible explanations for such strange events.
Source: Original Programming
Target Demographics: Adults 18-49, 25-54
Projected Ratings: .5
Projected Costs: $O, rerun from the night before
Projected Income: $9,000 x 16 spots = $144,000
Projected Profit: $144,000
Competition/Counterprogramming: The Sci-Fi network is showing Knight Rider. Paranormal News will counterprogram this show because it will appeal to the viewer who is interested in the mysteries of our world and not so interested in out-dated science fiction series. FX is showing either and episode of Cops, Buffy the Vampire Slayer or a movie depending on the day of the week. Spike TV is showing back-to-back episodes of Real TV Renewal. All of these programs will be counterprogramming for this program because this is news, not fiction or reality television.
6pm-7pm
Buffy the Vampire Slayer
Buffy is the ‘chosen one’ that must fight the forces of evil, mainly vampires and demons, in her hometown, Sunnydale, which is a vortex to the demon realm. He friends, Willow and Xander, along with the high school snob, Cordelia, find many different adventures and avoid all out apocalyptic war almost every season.
Source: Syndication, Mutant Enemy Productions
Target Demographics: Women 18-49
Projected Ratings: .4
Projected Costs: $7,000 – $16,000 for each airing of an episode
Projected Income: $4,000-$6,500 for each spot (16 spots)
Competition/Counterprogramming: The Sci-Fi network is showing Stargate SG-1. While this program may provide some competition, the demographics for Buffy are slightly younger, and therefore not in direct competition. FX is showing either and episode of Cops, Married with Children, or a movie depending on the day of the week. Spike TV is showing back-to-back episodes of Real TV Renewal. Buffy is a counterprogram for the women demographic to all these other scheduled programs.
7pm-8pm
Angel
After three years of living in Sunnydale, fighting along side his girlfriend Buffy, Angel moves to Los Angeles to explain how he became a rarity, a vampire with a soul, seeking redemption after many years of killing innocent people. Aided by a few old friends and new, Angel must continue to fight the dark forces that reside in Los Angeles.
Source: Syndication, Mutant Enemy Productions
Target Demographics: Women 18-49
Projected Ratings: .4
Projected Costs: $7,000 – $16,000 for each airing of an episode
Projected Income: $4,000-$6,500 for each spot (16 spots)
Competition/Counterprogramming: The Sci-Fi network is showing the Sci-Fi Battlestar Galactica series. Angel offers good counterprogramming because it is not science fiction and it does not require four hours of viewing for the various parts like the Battlestar Galactica series does. FX is showing either back-to-back episodes of Cops or Married with Children. Spike TV is showing back-to-back episodes of Cheers. Angel is a counterprogram for the women demographic to all these other scheduled programs.
‘Classic Horror Mondays’, ‘Golden Horror Wednesdays’, and ‘Fright Night Fridays’
8pm-10pm
Showing Movies from the 1940’s to the 1990’s that are considered among the classics of the film genre. Classic Horror Mondays will showcase horror movies from the 1940’s, 50’s and 60’s, Golden Horror Wednesdays will air movies from the 1970’s and 80’s, and Fright Night Fridays will show horror favorites from the 1990’s and early 2000’s.
Source: Movie Library
Target Demographics: Upscale Adults, 25-54
Projected Ratings: 2.0-3.5
Projected Costs: Included in Movie Library
Projected Income: $2,700 x 32 spots = 86,400
Competition/Counterprogramming: The Sci-Fi network is showing the Sci-Fi Battlestar Galactica series. Horror movies offer good counterprogramming because they are not strictly science fiction, and they do not require four hours of viewing for the various parts like the Battlestar Galactica series does. FX is showing an FX movie presentation. Spike TV is showing an episode of Star Trek: The Next Generation. The movies will be competition for the male demographic with all of these channels, but the FX movie could also compete for the female demographic.
‘Real Scary Tuesdays’
A Night of Reality Oriented Programming
8pm-9pm
The Real X-files
An in-depth look at recent UFO reports around the world and the possible explanations behind them that residents and officials are giving. It will explore the possibility of life on other planets, and some older events that caused media uproar and still amuse people today like the Roswell, NM incident.
Source: Original Programming
Target Demographics: Adults 18-49
Projected Ratings: .4
Projected Costs: $80,000 an episode (24 episodes produced a year)
Projected Income: $7,000 x 16 spots = $112,000
Projected Profit: $32,000 an episode
Competition/Counterprogramming: The Sci-Fi network is showing the Sci-Fi Battlestar Galactica series. The Real X-files offers good counterprogramming because it is not science fiction, but reality based programming that does not require four hours of viewing for the various parts like the Battlestar Galactica series does. FX is showing an FX movie presentation. Spike TV is showing an episode of Star Trek: The Next Generation. It will compete for the male demographic with the other channel, but it still offers a unique alternative to the other programs.
Tuesday
9pm-10pm
Living With the Dead
A reality series that places a family in a well known and documented haunted house for the period of nine months. They will not be given any information on what spirits inhabit the dwelling, or how they died. It will track their progress, showing their encounters with the spirits and interviews with the separate family member detailing their spooky experiences. In the season finale they will have a séance to try and clearly communicate with the spirits.
Source: Original Programming
Target Demographics: Adults 18-49
Projected Ratings: .4
Projected Costs: $80,000 an episode (24 episodes produced a year)
Projected Income: $7,000 x 16 spots = $112,000
Projected Profit: $32,000 an episode
Competition/Counterprogramming: The Sci-Fi network is showing the Sci-Fi Battlestar Galactica series. Living With the Dead offers good counterprogramming because it is not science fiction and it does not require four hours of viewing for the various parts like the Battlestar Galactica series does. It is reality programming versus fiction. FX is showing an FX movie presentation. Spike TV is showing an episode of Star Trek: The Next Generation. It will compete for the male demographic with the other channel, but it still offers a unique alternative to the other programs.
‘Dark and Deadly Thursdays’
8pm-9pm
Vampire Chronicles
This will be a series based on the characters introduced in Ann Rice’s Vampire Chronicles. Louis, Lestat, Armand, and others will tell the tales of their life while also dealing with the current events surrounding them in 2004. It will be a prime-time soap opera that many young adults and adult alike will enjoy.
Source: Original Programming
Target Demographics: Adults 18-49
Projected Ratings: .4
Projected Costs: $100,000 an episode (24 episodes produced a year)
Projected Income: $7,000 x 16 spots = $112,000
Projected Profit: $12,000 an episode
Competition/Counterprogramming: The Sci-Fi network is showing the Sci-Fi Battlestar Galactica series. The Vampire Chronicles offer good counterprogramming because it is not strictly science fiction and it does not require four hours of viewing for the various parts like the Battlestar Galactica series does. Each episode can stand alone, unlike the Sci-Fi series. FX is showing an FX movie presentation. Spike TV is showing an episode of Star Trek: The Next Generation. It will compete for the male demographic with the other channel, but it still offers a unique alternative to the other programs.
9pm-10pm
The Harvest
A paramedic struggles with being given the job as grim reaper in his town. He is told who must perish and who will live through his dreams, but his touch alone will bring death or life to the people that he is trying to help. The show will deal with separate deaths as they occur and explain how the paramedic deals with the families of those whom he has put to death.
Source: Original Programming
Target Demographics: Adults 18-49
Projected Ratings: .4
Projected Costs: $100,000 an episode (24 episodes produced a year)
Projected Income: $7,000 x 16 spots = $112,000
Projected Profit: $12,000 an episode
Competition/Counterprogramming: The Sci-Fi network is showing the Sci-Fi Battlestar Galactica series. The Harvest offers good counterprogramming because it is more horror than science fiction and it also does not require four hours of viewing for the various parts like the Battlestar Galactica series does. FX is showing an FX movie presentation. Spike TV is showing an episode of Star Trek: The Next Generation. It will compete for the male demographic with the other channel, but it still offers a unique alternative to the other programs.
10pm-11pm
Paranormal News
This is a news program that reports on the strange and mysterious happenings around the world, the investigations surrounding new and old reports, and any possible explanations for such strange events.
Source: Original Programming
Target Demographics: Adults 18-49, 25-54
Projected Ratings: .5
Projected Costs: $120,000 an episode
Projected Income: $9,000 x 16 spots = $144,000
Projected Profit: $24,000
Competition/Counterprogramming: The Sci-Fi network is showing the Sci-Fi Battlestar Galactica series. The Paranormal News offers good counterprogramming because it is not science fiction, but reality/news programming, and it also does not require four hours of viewing for the various parts like the Battlestar Galactica series does. FX is showing back-to-back episodes of Cops. Spike TV is showing an episode of Star Trek: The Next Generation. This news hour will serve as counterprogramming for both of these other programs.
11pm-12am
Lifting the Veil
A late night talk show hosted by a telepathic psychic whose guests include celebrities and other people based on the productions selection process for various shows. Some shows might include reuniting new mothers with their deceased mothers for advice, or putting celebrities back in touch with their deceased lovers. FX is showing either their original series The Shield or an episode of Married with Children followed by an FX movie presentation depending on the day of the week.
Source: Original Programming
Target Demographics: Adults 18-49, 25-54
Projected Ratings: .5
Projected Costs: $50,000 an episode
Projected Income: $6,500 x 16 spots = $104,000
Projected Profit: $54,000
Competition/Counterprogramming: The Sci-Fi network is showing the Sci-Fi Battlestar Galactica series. Lifting the Veil offers good counterprogramming because it is a talk show format and not science fiction. It also does not require four hours of viewing for the various parts like the Battlestar Galactica series does. Spike TV is showing back-to-back episodes of their reality series Most Extreme Elimination Challenge.
Saturday
6am-8am
Elvira’s Movie Macabre
(See Weekday 3pm for description.)
Source: Syndication
Target Demographics: Women 18-49, 25-54
Projected Ratings: .1
Projected Costs: $8,000 to 12,000 for each airing of an episode
Projected Income: $1,000for each spot x 24 spots = $24,000
Competition/Counterprogramming: The Sci-Fi network, FX, and Spike TV are all showing some form of paid programming. There is no real competition or counterprogramming for this show, except for the female demographic wanting to watch an hour of Ally McBeal on FX at 7am.
8am-830am
What’s New Scooby Doo?
(See weekday 6am for description)
Source: Syndication, Hanna-Barbera
Target Demographics: Children 6-11 and Adults 18-49
Projected Ratings: .15
Projected Costs: $4,000 – $9,000 for each airing of an episode
Projected Income: $1,000-$2,500 for each spot (8 spots)
Competition/Counterprogramming: Same situation as Elvira’s Movie Macabre.
8:30am-9am
Beetlejuice
(See weekday 6:30 am for description)
Source: Syndication, David Geffen Productions
Target Demographics: Children 6-11 and Adults 18-49
Projected Ratings: .15
Projected Costs: $4,000 – $9,000 for each airing of an episode
Projected Income: $1,000-$2,500 for each spot (8 spots)
Competition/Counterprogramming: The Sci-Fi network and Spike TV are showing paid programming. FX is showing an episode of Ally McBeal. Same situation as Elvira’s Movie Macabre.
9am-9:30am
The Munsters
(See weekday 7am for description)
Source: Syndication, CBS
Target Demographics: Adults 25-54
Projected Ratings: .2
Projected Costs: $3,000 – $7,000 for each airing of an episode, 140 episodes
Projected Income: $1,000-$2,500 for each spot (8 spots)
Competition/Counterprogramming: The Sci-Fi network is showing Mystery Science Theater 3000. FX is showing an episode of Ally McBeal. Spike TV is showing back-to-back episodes of Real TV Renewal. Reality television might take some of the numbers from the demographics because of its general popularity, but Mystery Science Theater and Ally could also compete for the audiences as well.
9:30am- 10:00
The Addams Family
(See weekday 7:30am for description.)
Source: Syndication, ABC
Target Demographics: Adults 25-54
Projected Ratings: .3
Projected Costs: $3,000 – $7,000 for each airing of an episode
Projected Income: $1,000-$2,500 for each spot (8 spots)
Competition/Counterprogramming: The Sci-Fi network is showing Mystery Science Theater 3000. FX is showing an episode of Ally McBeal. Spike TV is showing back-to-back episodes of Real TV Renewal. This is the same situation as The Munsters at 9:00am.
‘The Witching Hour’
10am-10:30am
Bewitched
(For description see weekdays at 8am)
Source: Syndication, ABC
Target Demographics: Women 25-54
Projected Ratings: .2
Projected Costs: $4,000 – $8,000 for each airing of an episode
Projected Income: $2,000-$4,500 for each spot (8 spots)
Competition/Counterprogramming: The Sci-Fi network is showing a movie during this time slot. FX is showing an episode of Ally McBeal. Spike TV is showing an episode of Bill Jordan’s Realtree Outdoors. This show will counterprogram both Sci-Fi and Spike TV, while competing with FX.
10:30am - 11am
Sabrina the Teenage Witch
(for description see weekdays at 8:30)
Source: Syndication, Hartbreak Films in association with Viacom Productions Inc
Target Demographics: Women 18-49
Projected Ratings: .2
Projected Costs: $7,000 – $16,000 for each airing of an episode
Projected Income: $2,000-$4,500 for each spot (8 spots)
Competition/Counterprogramming: The Sci-Fi network is showing a movie during this time slot. FX is showing an episode of Ally McBeal. Spike TV is showing an episode of Buckmaster’s Whitetail Magazine. This show will counterprogram both Sci-Fi and Spike TV, while competing with FX.
11am-Noon
Dark Shadows, back-to-back episodes
(For a description see weekdays at 9:00am.)
Source: Syndication, ABC
Target Demographics: Women 25-54
Projected Ratings: .2
Projected Costs: $7,000 – $16,000 for each airing of an episode
Projected Income: $2,000-$4,500 for each spot (16 spots)
Competition/Counterprogramming: The Sci-Fi network is showing a movie during this time slot. FX is showing an episode of Ally McBeal. Spike TV is showing an episode of
Popular Hotrodding followed by an episode of Ride with Funkmaster Flex. This show will counterprogram both Sci-Fi and Spike TV, while competing with FX.
Noon-1pm
Twilight Zone, back-to-back episodes
(For description see weekdays at 10 am)
Source: Syndication, CBS
Target Demographics: Adults 25-54
Projected Ratings: .2
Projected Costs: $4,000 – $10,000 for each airing of an episode
Projected Income: $1,200 for each spot (16 spots) = $14,400
Competition/Counterprogramming: The Sci-Fi network is showing a movie during this time slot. FX is showing an episode of Ally McBeal. Spike TV is showing an episode of
Super2NR TV followed by an episode of Car and Driver Television. This show will compete with both Sci-Fi and Spike TV for the male audiences, while competing with FX for the female demographic.
1pm-2pm
Outer Limits
(For description see weekdays at 10:30)
Source: Syndication, ABC
Target Demographics: Adults 18-49, 25-54
Projected Ratings: .2
Projected Costs: $7,000 – $16,000 for each airing of an episode
Projected Income: $1,800for each spot (8 spots) = $14,400
Competition/Counterprogramming: The Sci-Fi network is showing a movie during this time slot. FX is showing an episode of Ally McBeal. Spike TV is showing an episode of
Horsepower TV followed by an episode of Trucks. This show will compete with both Sci-Fi and Spike TV for the male audiences, while competing with FX for the female demographic.
2pm-4pm
“Wicked Weekend Matinee”
Source: Movie Library
Target Demographics: Upscale Adults, 25-54
Projected Ratings: 2.0-3.5
Projected Costs: Included in Movie Library
Projected Income: $2,700 x 32 spots = 86,400
Competition/Counterprogramming: The Sci-Fi network is showing a movie during this time slot. FX is showing an episode of Ally McBeal followed by an episode of Beverly Hills 90210. Spike TV is showing back to back episodes of Real TV Renewal followed by an episode of Star Trek: The Next Generation. The movie will be competing with all of the networks for general audiences, but FX in particular for the female demographic.
4pm-5pm
Charmed
(For description see weekdays at noon.)
Source: Syndication, Aaron Spelling Productions
Target Demographics: Women 18-49
Projected Ratings: .3
Projected Costs: $7,000 – $16,000 for each airing of an episode
Projected Income: $2,000-$4,500 for each spot (16 spots)
Competition/Counterprogramming: The Sci-Fi network is showing a movie during this time slot. FX is showing an episode of Beverly Hills 90210. Spike TV is showing an episode of Star Trek: The Next Generation. This program will be counterprogramming for Sci-Fi and Spike TV, but competition for FX and their show’s appeal to the female demographic.
5pm-6pm
Paranormal News Weekend Edition
This is a news program that sums up on the strange and mysterious happenings around the world, the investigations surrounding new and old reports, and any possible explanations for such strange events that have been discovered in the previous week.
Source: Original Programming
Target Demographics: Adults 18-49, 25-54
Projected Ratings: .5
Projected Costs: $120,000 an episode
Projected Income: $9,000 x 16 spots = $144,000
Projected Profit: $24,000
Competition/Counterprogramming: The Sci-Fi network is showing a movie during this time slot. FX is showing an episode of Beverly Hills 90210. Spike TV is showing a Spike TV movie presentation. This program will be competition for both Sci-Fi and Spike TV, but counterprogramming for the female demographic appeal of FX.
6pm-7pm
Living With the Dead
(For description see Tuesdays at 9pm)
Source: Original Programming
Target Demographics: Adults 18-49
Projected Ratings: .4
Projected Costs: $0, rerun from earlier in the week
Projected Income: $7,000 x 16 spots = $112,000
Projected Profit: $112,000 an episode
Competition/Counterprogramming: The Sci-Fi network is showing a movie during this time slot. FX is showing back-to-back episodes of Married with Children. Spike TV is showing a Spike TV movie presentation. This will be counterprogramming for Sci-Fi, but competition for the male audiences tuning into FX and Spike TV.
7pm-8pm
The Real X-files
(For a description see Tuesdays at 8pm)
Source: Original Programming
Target Demographics: Adults 18-49
Projected Ratings: .4
Projected Costs: $O, rerun from earlier in the week
Projected Income: $7,000 x 16 spots = $112,000
Projected Profit: $112,000 an episode
Competition/Counterprogramming: The Sci-Fi network is showing a movie during this time slot. FX is showing back-to-back episodes of Married with Children. Spike TV is showing back-to-back episodes of Ride with Funkmaster Flex. This will be counterprogramming for Sci-Fi, but competition for the male audiences tuning into FX and Spike TV.
8pm-10pm
“Wicked Weekend Movie”
Source: Movie Library
Target Demographics: Upscale Adults, 25-54
Projected Ratings: 2.0-3.5
Projected Costs: Included in Movie Library
Projected Income: $2,700 x 32 spots = 86,400
Competition/Counterprogramming: The Sci-Fi network is showing a movie during this time slot. FX is showing a FX specials presentation. Spike TV is showing back-to-back episodes of Most Extreme Elimination Challenge. This will be competition for Sci-Fi, FX and Spike TV.
10pm-11pm
Living With the Dead
(For description see Tuesdays at 9pm)
Source: Original Programming
Target Demographics: Adults 18-49
Projected Ratings: .4
Projected Costs: $0, rerun from earlier in the week and night
Projected Income: $7,000 x 16 spots = $112,000
Projected Profit: $32,000 an episode
Competition/Counterprogramming: The Sci-Fi network is showing a “Scinema Saturday” movie during this time slot. FX is showing a FX movie presentation. Spike TV is showing an episode of WWE Velocity. This will be competition for Sci-Fi, FX and Spike TV.
11pm-12am
The Real X-files
(For a description see Tuesdays at 8pm)
Source: Original Programming
Target Demographics: Adults 18-49
Projected Ratings: .4
Projected Costs: $O, rerun from earlier in the week and night
Projected Income: $7,000 x 16 spots = $112,000
Projected Profit: $32,000 an episode
Competition/Counterprogramming: The Sci-Fi network is showing a movie during this time slot. FX is showing a FX movie presentation. Spike TV is showing an episode of WWE Confidential. This will be competition for Sci-Fi, FX and Spike TV.
Sunday
6am-8am
Elvira’s Movie Macabre
(See Weekday 3pm for description.)
Source: Syndication
Target Demographics: Women 18-49, 25-54
Projected Ratings: .1
Projected Costs: $8,000 to 12,000 for each airing of an episode
Projected Income: : $1,000for each spot x 24 spots = $24,000
Competition/Counterprogramming: The Sci-Fi network, FX, and Spike TV are all showing paid programming. This program will be counterprogramming for all of the other programs.
8am-830am
What’s New Scooby Doo?
(See weekday 6am for description)
Source: Syndication, Hanna-Barbera
Target Demographics: Children 6-11 and Adults 18-49
Projected Ratings: .15
Projected Costs: $4,000 – $9,000 for each airing of an episode
Projected Income: $1,000-$2,500 for each spot (8 spots)
Competition/Counterprogramming: The Sci-Fi network and Spike TV are showing paid programming. FX is showing an episode of Ally McBeal. This program will be counterprogramming for Sci-Fi and Spike TV, but competition for the female demographic watching FX.
8:30am-9am
Beetlejuice
(See weekday 6:30 am for description)
Source: Syndication, David Geffen Productions
Target Demographics: Children 6-11 and Adults 18-49
Projected Ratings: .15
Projected Costs: $4,000 – $9,000 for each airing of an episode
Projected Income: $1,000-$2,500 for each spot (8 spots)
Competition/Counterprogramming: The Sci-Fi network and Spike TV are showing paid programming. FX is showing an episode of Ally McBeal. This program will be counterprogramming for Sci-Fi and Spike TV, but competition for the female demographic watching FX.
9am-9:30am
The Munsters
(See weekday 7am for description)
Source: Syndication, CBS
Target Demographics: Adults 25-54
Projected Ratings: .3
Projected Costs: $3,000 – $7,000 for each airing of an episode, 140 episodes
Projected Income: $1,000-$2,500 for each spot (8 spots)
Competition/Counterprogramming: The Sci-Fi network is showing Star Trek. FX is showing an episode of Beverly Hills 90210. Spike TV is showing an episode of Popular Hotrodding. This program will be competition for the male demographic watching Sci-Fi or Spike TV and the female demographic watching FX.
9:30am- 10:00
The Addams Family
(See weekday 7:30am for description.)
Source: Syndication, ABC
Target Demographics: Adults 25-54
Projected Ratings: .3
Projected Costs: $3,000 – $7,000 for each airing of an episode
Projected Income: $1,000-$2,500 for each spot (8 spots)
Competition/Counterprogramming: The Sci-Fi network is showing Star Trek. FX is showing an episode of Beverly Hills 90210. Spike TV is showing an episode of The Warren Miller Special. This program will be competition for the male demographic watching Sci-Fi or Spike TV and the female demographic watching FX.
‘The Witching Hour’
10am-10:30am
Bewitched
(For description see weekdays at 8am)
Source: Syndication, ABC
Target Demographics: Women 25-54
Projected Ratings: .2
Projected Costs: $4,000 – $8,000 for each airing of an episode
Projected Income: $2,000-$4,500 for each spot (8 spots)
Competition/Counterprogramming: The Sci-Fi network is showing Star Trek. FX is showing an episode of Beverly Hills 90210. Spike TV is showing Buckmaster’s Whitetail Magazine. This program will be competition for the male demographic watching Sci-Fi or Spike TV and the female demographic watching FX.
10:30am - 11am
Sabrina the Teenage Witch
(for description see weekdays at 8:30)
Source: Syndication, Hartbreak Films in association with Viacom Productions Inc
Target Demographics: Women 18-49
Projected Ratings: .2
Projected Costs: $7,000 – $16,000 for each airing of an episode
Projected Income: $2,000-$4,500 for each spot (8 spots)
Competition/Counterprogramming: The Sci-Fi network is showing Star Trek. FX is showing an episode of Beverly Hills 90210. Spike TV is showing an episode of Bill Jordan’s Realtree Outdoors. This program will be competition for the male demographic watching Sci-Fi or Spike TV and the female demographic watching FX.
11am-Noon
Dark Shadows, back-to-back episodes
(For a description see weekdays at 9:00am.)
Source: Syndication, ABC
Target Demographics: Women 25-54
Projected Ratings: .2
Projected Costs: $7,000 – $16,000 for each airing of an episode
Projected Income: $2,000-$4,500 for each spot (16 spots)
Competition/Counterprogramming: The Sci-Fi network is showing a movie. FX is showing an episode of Beverly Hills 90210. Spike TV is showing and episode of Super2NR TV. This program will be competition for Sci-Fi and FX, but counterprogramming for Spike TV.
Noon-1pm
Twilight Zone, back-to-back episodes
(For description see weekdays at 10 am)
Source: Syndication, CBS
Target Demographics: Adults 25-54
Projected Ratings: .2
Projected Costs: $4,000 – $10,000 for each airing of an episode
Projected Income: $1,200 for each spot (16 spots) = $14,400
Competition/Counterprogramming: The Sci-Fi network is showing a movie. FX is showing an FX movie presentation. Spike TV is showing an episode of Ride with Funkmaster Flex followed by an episode of Car and Driver Television. This program will be competition for all of the other similar networks.
1pm-2pm
Outer Limits
(For description see weekdays at 10:30)
Source: Syndication, ABC
Target Demographics: Adults 18-49, 25-54
Projected Ratings: .2
Projected Costs: $7,000 – $16,000 for each airing of an episode
Projected Income: $1,800for each spot (8 spots) = $14,400
Competition/Counterprogramming: The Sci-Fi network is showing a movie. . FX is showing an FX movie presentation. Spike TV is showing Horsepower TV followed by an episode of Trucks. This program will be competition for all of the other similar networks.
2pm-4pm
The Vampira Show
The predecessor to Elvira, Maila Nurmi, hosts this movie show. It is vintage gothic at its best.
Source: Syndication
Target Demographics: Adults 18-49, 25-54
Projected Ratings: .3
Projected Costs: $8,000 to 12,000 for each airing of an episode
Projected Income: : $1,000for each spot x 24 spots = $24,000
Competition/Counterprogramming: The Sci-Fi network is showing a movie. FX has yet to schedule the 2:00 hour, but the 3:00 hour is scheduled to show back-to-back episodes of Married with Children. Spike TV is showing back-to-back episodes of Star Trek: The Next Generation. This will be competition for all networks, but counterprogramming for Spike TV’s small female demographic.
4pm-6pm
Elvira’s Movie Macabre
(See Weekday 3pm for description.)
Source: Syndication
Target Demographics: Adults 18-49, 25-54
Projected Ratings: .3
Projected Costs: $8,000 to 12,000 for each airing of an episode
Projected Income: : $1,000 for each spot x 24 spots = $24,000
Competition/Counterprogramming: The Sci-Fi network is showing a movie. FX is showing two hours of back-to-back episodes of Cops. Spike TV is showing two episodes of Star Trek: The Next Generation. This will be competition for all networks, but counterprogramming for Spike TV’s small female demographic.
6pm-7pm
The Harvest
(For description see Thursdays at 9pm)
Source: Original Programming
Target Demographics: Adults 18-49
Projected Ratings: .4
Projected Costs: $O, rerun from Thursday
Projected Income: $7,000 x 16 spots = $112,000
Projected Profit: $112,000 an episode
Competition/Counterprogramming: The Sci-Fi network is showing a movie. FX is showing an episode of P.I. followed by an FX specials presentation. Spike TV is showing an episode of Star Trek: The Next Generation. This program will be competition for all of the similar networks.
7pm-8pm
Vampire Chronicles
(For description see Thursday at 8pm)
Source: Original Programming
Target Demographics: Adults 18-49
Projected Ratings: .4
Projected Costs: $0, rerun from Thursday night
Projected Income: $7,000 x 16 spots = $112,000
Projected Profit: $112,000 an episode
Competition/Counterprogramming: The Sci-Fi network is showing the Sci-Fi Battlestar Galactica series. FX is showing an FX specials presentation. Spike TV is showing an episode of WWE Heat. This program will be competition for the male demographics at Sci-Fi and Spike TV, but overall competition for FX viewers.
8pm –10pm
“Wicked Weekend Movie”
Source: Movie Library
Target Demographics: Upscale Adults, 25-54
Projected Ratings: 2.0-3.5
Projected Costs: Included in Movie Library
Projected Income: $2,700 x 32 spots = 86,400
Competition/Counterprogramming: The Sci-Fi network is showing the Sci-Fi Battlestar Galactica series. FX is showing an FX movie presentation. Spike TV is showing a Spike TV Movie Presentation. This program will be competition for the male demographics at Sci-Fi and Spike TV, but overall competition for FX viewers.
10pm-11pm
The Harvest
(For description see Thursdays at 9pm)
Source: Original Programming
Target Demographics: Adults 18-49
Projected Ratings: .4
Projected Costs: $O, rerun from Thursday and earlier in the night
Projected Income: $7,000 x 16 spots = $112,000
Projected Profit: $112,000 an episode
Competition/Counterprogramming: The Sci-Fi network is showing the Sci-Fi Battlestar Galactica series. FX is showing an episode of The Shield. Spike TV is showing a repeat of the earlier Spike TV Movie Presentation. This program will be competition for the male demographics at Sci-Fi , FX and Spike TV.
11pm-12am
Vampire Chronicles
(For description see Thursday at 8pm)
Source: Original Programming
Target Demographics: Adults 18-49
Projected Ratings: .4
Projected Costs: $0, rerun from Thursday night and earlier in the night
Projected Income: $7,000 x 16 spots = $112,000
Projected Profit: $112,000 an episode
Competition/Counterprogramming: The Sci-Fi Network is showing back-to-back episodes of their original series Scare Tactics. FX is showing an episode of their reality series The Hitchhiker Chronicles followed by an FX movie presentation. Spike TV is showing a repeat of the earlier Spike TV Movie Presentation. This show will be direct competition for all of the programs on similar channels.
Bibliography
All About Your TV. “Top 25 Ad-Supported Cable Networks”. www.allaboutyourtv.com.
14 Oct. 2003.
Cable TV Ad Bureau. “Cable Network Advertising”. www.cabletvadbureau.com.
16 Nov. 2003.
Cable TV Ad Bureau. “Cable Network Schedules”. www.cabletvadbureau.com.
26 Nov. 2003.
Eastman, S. and Ferguson, D. Broadcast/Cable/Web Programming. Belmont, CA:
Wadsworth. 2001.
Futon Critic, The.. “Fall 2003 Advertising Rates”. www.thefutoncritic.com. 2 Dec.
2003.
FX Network. “Schedule”. www.fxnetworks.com. 20 Oct. 2003.
Larson, Megan. “Where the Boys Are”. Media Week. 27 Oct. 2003: 5-6.
Linnett, Richard. “TV on the Hunt for Missing Men.” Advertising Age. 3 Nov. 2003: 3-4.
Sci-fi. “Schedule”. www.scifi.com. 20 Oct. 2003.
Spike TV. “Schedule”. www.spiketv.com. 20 Oct. 2003.
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